#4 Branding Series - Consistency
Consistency is key
When looking to create a successful brand, consistency really is key. People like to buy what they know, so a brand which is consistent and easily recognisable wherever it appears, will do better than a brand which chops and changes its look regularly.
At Signspeed, we believe in joined-up marketing, and design guidelines can go a long way to ensure everything has the same look and feel to it within your brand.
These guidelines can then be used in your stationery, signs, online branding, vehicle graphics and social media… in-fact everything from keyfobs and balloons, to flags and flyers can be branded to make sure your brand in consistent!
For best branding outcomes:
- A limited colour palette is advisable
- Stick to 1 primary and 1 secondary typeface
- Ensure your logo (or a version of your logo) works against all colours and materials, on both screen and in print
- Your newspaper adverts should be easily recognisable as you, just as recognisable as your company vehicles are
Companies like Apple or Nike do this really well, their simplistic logo is universally, instantly recognised and the feel of their company is apparent in everything they produce. Your company ethos needs to be recognisable, individual and suitable for your main forms of marketing.
When using social media, each platform (ie Facebook, Instagram and Twitter) should have the same look and feel, and be linked to the other platforms which in turn all link back to your company website.
Sounds complicated?
It’s not really and is well worth doing, as it's essentially free advertising! It’s surprising how many of the simple do’s and don’t’s of brand identities can be ignored and how much benefit can be gained by paying attention to the basics of joined-up marketing. It’s also surprising how much a well-crafted logo and corporate image will improve your bottom line.
Want to know more?
Give us a call on 01646 651799 or email donna@signspeed.com to talk about updating your brand today!
