#2 Branding Series - Target Audience
Are you hitting the right notes with who you're targeting?
And are you finding the major players that you want to come and knock on your door?
“Think big from the start; come to the exercise as though you’re already operating across continents, because there’s no reason why even the smallest micro-business can’t in a global marketplace.” – Leanne Ross, A Cup of Lee.
Target Audience.
A question you need to ask when developing your brand is 'who is your target audience?'
Knowing and understanding your audience, especially your ‘most desirable’ customer categories, are key to developing a successful brand, and therefore a successful business. Who are they, what do they like/dislike, what are their aims?
Depending on your business type, preferred customer profiles could range anywhere from a fashion line aimed at a particular gender and age group, to a holiday destination for an entire family.
It is up to you as the entrepreneur to choose your audience, and the designer or agency to ascertain how best to target said-audience by engineering a strong branding campaign using targeted marketing.
Or of course, you could just not bother…and watch your competitors thrive.
If you choose to reinvent your look or give your business a brand makeover,
give Donna a call on 01646 651799 or email donna@signspeed.com for more information
