Brand your Exhibition Space
Creating the Perfect Display Space: The Power of Banners, Feather Flags, and other Exhibition Display Stands
Exhibitions, trade shows and markets offer businesses an opportunity to showcase their products, connect with potential customers, and stand out in a crowded marketplace. But with the hustle and bustle of these events, how can you ensure that your stand 'stands' out and that you're making the most of your space? The answer is by marketing your space with branded display items. For example, Flags advertising your food at a trade show, a Banner on your market stall or a Display Stand advertising your services.
Feather Flags
are often seen fluttering outside storefronts or along pathways at events. They are a dynamic way to grab attention making them an ideal tool for attracting customers to your stand, shop or stall.
Advantages of Feather Flags:
- Visibility: Their height and movement make them visible from a distance, helping guide customers towards your setup.
- Portability: Lightweight and easy to set up, feather flags are perfect for exhibitors who need to move quickly and efficiently.
- Customisability: Available in a range of sizes, shapes, and with any bespoke printed design, they can be tailored to perfectly advertise your brand.
- Outdoor and Indoor Use: Versatile enough to be used both indoors and outdoors, they can withstand various weather conditions (which is often needed in Pembrokeshire!)
Tips for Effective Flag Design:
- Keep It Simple: Ensure your message is clear and legible from afar. Focus on your logo and short amount of text or a key product image.
- Use Brand Colours: Bright, contrasting colours work well to make your flag stand out but it’s important to keep the colour scheme on brand so it’s recognisable as you.
- Quality Material: Invest in durable materials that can withstand the weather and be used again and again.
Banners
are the traditional exhibition display you might think of when picturing a market stall or exhibition space, as they provide a blank canvas to communicate your message. Whether suspended from above or mounted on stands, they offer a powerful way to showcase your brand.
Advantages of Banners:
- Versatility: Banners come in various materials, including lightweight mesh, temporary promotional and longer standing heavy duty meaning there’s something for all display needs.
- Large Display Area: With their broad, flat surface, banners can feature detailed graphics, promotional messages and high-resolution.
- Cost-Effective: Compared to some high-tech display options, banners provide a budget-friendly yet impactful solution.
Tips for Effective Banner Design:
- Focus on Branding: Use your company’s logo and colours and think about how far away your content will be viewed from when deciding what you’d like to include.
- Clear Messaging: Highlight your unique selling proposition or a key benefit that makes your booth worth visiting.
- High-Quality Printing: Ensure your images are clear and crisp as poor quality images can detract from your professional image.
Pop-Up & Roll-Up Display Systems
such as Roll-Up Banners, Fabric Display Systems, Tension X Banners and Pop-Up Units have revolutionised the exhibition scene with their easy assembly and striking presence. These displays are designed to be both portable and impressive, often featuring large, high-quality graphics.
Advantages of Pop-Up Displays:
- Quick Setup: Designed for easy assembly, they save valuable time, allowing you to focus on engaging with potential customers.
- Professional Look: They offer a branded, professional appearance that can be customized with lighting, various size and shape choices.
- Reusability: Durable and easy to transport, pop-up displays can be used repeatedly across multiple events with some items allowing you to update the sleeve/banner and reuse the frame. Good for your pocket and the environment.
Tips for Effective Pop-Up Display Design:
- Eye-Catching Graphics: Use high-resolution images and brand colours to draw attention to your space whilst keeping important information around head height.
- Consistent Branding: Ensure that your display aligns with your overall branding, creating a cohesive look which reinforces your message.
- Interactive Elements: Consider including interactive messages or quirky design features to engage visitors and create a memorable experience.
Combining Multiple Display Stands for Maximum Impact
To truly stand out, consider using a combination of feather flags, banners, and other displays items which can be mixed and matched depending on the event. Each display element serves a unique purpose whilst also complementing the others, creating a dynamic and engaging display space.
Why Choose Signspeed?
- We’re Local: As a proud local business, we know what resonates with our community and can suggest the correct system/s for your specific business needs. We also pride ourselves on our local heritage and are dedicated to helping other local businesses shine.
- High Quality: Over 40 years of experience ensures we produce great quality items using the best quality of materials which means you can reuse your display items year after year.
- All In House: Our in-house Graphic Design service means we personally check over any artwork you supply but we also offer a quality design service from scratch too. We can be an additional to your team, working with your brand style to create consistent style and brand messaging. Our in-house printing and production service means we have complete control over your products from design right through to delivery.
- ISO9001 Accredited: Every order (no matter how small) goes through our ISO9001 Quality Management System. As a small team, we all take pride in the work we produce. Our testimonials speak for themselves.
Contact us today for a free consultation and let's make your brand shine at your next exhibition, market or trade show!
