#1 Branding Series - First Impression
Is your brand giving the right first impression?
Your brand and identity tells the world about your business - but what does it say about you?
Branding can be the crucial difference between whether a potential customer contacts you or contacts your competitor. When did you last take a look at the way your business looks to the public? - I mean, a real look.
“You never get a second chance to make a first impression” - Will Rogers
Will Rogers is referring both to your personal appearance and your company’s identity. When competition is fierce, first impressions can make all the difference between gaining clients and customers or your business failing to make it past the first year.
Brand and identity
“Unless you’re a graphic designer, avoid the DIY approach and invest in a professional designer to create and develop your logo” - Paul Strong, creative director at Hoopla Marketing.
Branding and brand identity are arguably the most important part of a business’s first impression. When done well, your branding can ensure a highly successful and professional look and feel for your business. However, branding done badly can seriously impact your credibility before you’ve even begun.
Branding should reflect what your company does and how you do it, it should be consistent and relevant to who you are as a business and who you aim to target. Especially in Pembrokeshire, where you often have multiple businesses all offering similar services - your brand is key in ensuring you stand out, look professional and are memorable.
If you're looking to update your businesses branding, or start afresh
give us a call on 01646 651799 or email donna@signspeed.com
